Back to Mind

2024
#1 Rank on Google
High DA

Improved affiliation-centric navigation highlighting integrated chiropractic and therapy services.

The Problem

Back To Mind lacked a unified presentation of its multi‑disciplinary services, which left visitors uncertain about:

The full breadth of its integrated care model featuring chiropractic care, physical therapy, interventional pain management, and orthopedic services

How individual practitioners contribute to the clinic’s overall value proposition

Clear pathways from initial evaluation to booking treatment

The homepage offered high‑level claims about comprehensive care, but navigation and content were not clearly linked or personalized, making conversion less intuitive.

The Solution

We restructured the content to emphasize clinical clarity, practitioner expertise, and seamless user flow:

Clinic & Care Model Integration

We foregrounded the integrated care philosophy:

Outlined how chiropractic, physical therapy, and pain management combine under one treatment plan

Introduced individual providers with distinct specialties to build credibility and trust

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Services Organized Around Patient Needs

Services were reorganized by condition and desired outcomes:

Grouped treatments under concerns like back pain, neck pain, injury recovery, and auto‑accident care

Enabled cross‑links between relevant modalities (e.g. spinal decompression, laser therapy) for better content flow

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Clear Navigation & Calls-to-Action

We simplified menu architecture and boosted conversion elements:

Added prominent “Book Consultation” or “Schedule Today” buttons on key pages

Revised navigation to focus on main user journeys: Services → Evaluations → New Patient Center → Contact

The Results

Improved clarity: Visitors better understand Back To Mind’s integrated, multi‑disciplinary approach

Enhanced trust: Provider profiles lend human authority to the clinic’s offerings

Increased engagement: Condition-based navigation keeps visitors exploring deeper

Smoother conversion path: Consistent CTAs drive scheduling and inquiries