Doveston Health
- 2021
- Web Development
- SEO
- Superfast, SEO Optimized Website for an allied health clinic in Queensland, Australia.
The Problem
Doveston Health, a trusted allied health clinic based in Brisbane, QLD, had been serving the Morayfield and surrounding areas for over 16 years. Despite their extensive experience and wide range of services—including Physiotherapy, Podiatry, Exercise Physiology, Nutrition and Dietetics, NDIS support, Remedial Massage, Workplace Health Services, Mobile Services, Hydrotherapy, and TeleHealth—their online presence was holding them back.
Their outdated website was not only visually unappealing but also slow, difficult to navigate, and lacking in essential information. Additionally, their poor search engine rankings meant they were missing out on valuable local traffic. Director Ben Doveston recognized the need for a complete overhaul to modernize their digital presence and improve their visibility in local search results.
The Solution
To address these challenges, we took a two-pronged approach: website redesign and local SEO optimization.
Website Redesign:
- We completely revamped Doveston Health’s website, giving it a modern, professional, and user-friendly design.
- The new website was optimized for speed and efficiency, ensuring a seamless experience for visitors.
- We organized the site to highlight their wide range of services, making it easy for potential patients to find the information they needed.
- The design was made mobile-responsive, catering to users accessing the site from various devices.
Local SEO Strategy:
- We conducted thorough keyword research to identify high-value, locally relevant keywords.
- On-page SEO optimizations were implemented, including meta tags, headers, and alt text for images.
- We optimized Google My Business and other local directories to improve their visibility in local search results.
- Content was created to target specific services and locations, ensuring Doveston Health ranked for high value keywords.
New Identity
As part of the website redesign, we gave Doveston Health a fresh and modern visual identity to better reflect their professionalism and commitment to patient care.
The Results
The transformation of Doveston Health’s online presence delivered impressive results:
- Top Rankings for High-Value Keywords: The clinic now ranks at the top of search results for multiple high-value keywords, driving more organic traffic to their website.
- Increased Local Visibility: Their improved local SEO strategy has made them more visible in Morayfield and surrounding areas, attracting new patients.
- Enhanced User Experience: The modern, fast, and user-friendly website has significantly reduced bounce rates and increased engagement.
- Business Growth: With a stronger online presence, Doveston Health has seen a noticeable increase in inquiries and bookings, helping them grow their patient base.
Ben Doveston and his team are thrilled with the results, and the new website has become a powerful tool for showcasing their expertise and connecting with the community.
