Physical therapy Upper West Side
- 2025
- New Site
- High Search Volume
- Highly Converting Landing page for NY based Physio clinic
The Problem
Physical Therapy Upper West Side NYC opened with limited visibility and unclear messaging on its home page. Visitors lacked a clear understanding of:
- Who the therapists are and what makes them unique
- Specific conditions treated and modalities offered
- How the site navigates between services, conditions, and about pages
Content was fragmented: services like electrical stimulation or Pilates for rehabilitation existed on separate pages without strong connective context. The overall site needed a cohesive narrative to convert shortlisted visitors into appointment requests.
The Solution
We restructured the site content using a modular layout:
Hero / Opening Section
Positioned the headline clearly: “Your Trusted Physical Therapy in Upper West Side, NYC,” followed by a strong value‑driven tagline referencing roots in the Manhattan community and years of experience.
About + Team Integration
We pulled therapist Dr. Ranmit Singh’s bio into a “Meet Our Team” highlight:
- Profiled his background, London origin, and expertise
- Personalized the clinic identity to build trust
Services & Conditions Combined
Created a unified “What We Treat / How We Treat” section:
- Conditions (e.g. back pain, neck pain) introduced clearly
- Treatments (Pilates, e‑stim, manual therapy) nested as solutions under each condition
- Cross-linked between condition and treatment pages to strengthen content flow
Call‑to‑Action Anchors
Added consistent CTAs to drive conversions:
- “Start your FREE consultation today”
- “Request appointment”
- “Call now”
These were placed after every log
