ShipShaman

The Problem

ShipShaman, a maritime logistics platform, needed to establish a compelling digital presence to differentiate itself in a competitive industry. The challenges included:

  • Brand Identity: Lack of a distinct and memorable brand to resonate with the target audience.
  • User Experience: An underwhelming website that didn’t effectively communicate services or engage users.
  • Content Strategy: Absence of informative content to position ShipShaman as an industry thought leader.

The Solution

LOOP16 Creative collaborated with ShipShaman to deliver a comprehensive digital overhaul:

  • Brand Development: Crafted a unique brand identity, including logo design, color schemes, and typography, to establish a strong market presence.
  • Website Design & Development: Designed and developed a responsive, user-friendly website that effectively showcases ShipShaman’s services and value proposition.
  • Custom Illustrations: Created bespoke illustrations to visually communicate complex logistics concepts, enhancing user engagement.
  • Content Creation: Authored insightful blog articles to provide value to visitors and improve search engine visibility.

New Identity

The Results

  • Enhanced Brand Recognition: A cohesive brand identity that resonates with the target audience, setting ShipShaman apart from competitors.
  • Improved User Engagement: A modern, intuitive website leading to increased visitor interaction and longer session durations.
  • Thought Leadership: Regular blog content establishing ShipShaman as a knowledgeable and reliable voice in maritime logistics.
  • Business Growth: A significant uptick in inquiries and client conversions attributed to the revamped digital presence.